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Have you ever looked in the mirror and been unhappy with what you see?

Most of us have, at some point or other. We’re unhappy with the way we look, or the clothes we wear, or the house we live in, or the life we’re living.

Advertising executives make a fortune by promoting and manipulating that impulse within us. If only we buy this product, they say, our unhappiness and self-doubt will simply fade away. With their help, they say, we can be as happy and beautiful as the people we see in TV commercials.

It’s all lies, of course. We all know that advertisers are really just trying to get us to spend money we don’t have to buy things we don’t need in order to impress people we don’t like.

But here’s the thing: in order to effectively sell the lie…